About Horse Finder
Horse Finder was built to give the Northern Ireland equestrian marketplace a name and a place to call home. Every day, horses, ponies, tack and transport are bought and sold across NI, Ireland and the UK. That marketplace already exists, Horse Finder simply provides a dedicated platform where it can live, be properly searched, and grow.
How did it all begin?
Horse Finder began as an idea over 10 years ago. In 2016 we recognised the need for a dedicated platform to buy and sell horses locally, but it wasn't until years later after endless scrolling through Facebook trying to find a 12hh beginner pony, that the idea became impossible to ignore.
With no clear trusted platform in place, we decided it was time to build one ourselves.
What is our mission?
Our mission is to raise the standard of horse sales in Northern Ireland, increasing visibility and value. Horse Finder, puts transparency, welfare, and the local equestrian community first.
Who is Horse Finder for?
Horse Finder is designed for the whole Northern Ireland equestrian community and those looking to buy and sell within it.
Our platform supports: Horses and ponies for sale in Northern Ireland, Equestrian tack and equipment, Horse trailers and transport A dedicated equestrian business and services directory
We connect buyers with breeders, trainers, riding schools, livery yards, transporters, vets and other trusted equestrian professionals making it easier to find reliable services in one place.
Wether you are searching for your first pony, selling quality equipment, upgrading transport, or promoting an equestrian business, Horse Finder offers a clearer, more focused alternative to social media and other general classifieds.
Marketing Horse Finder
Horse Finder officially launched on 13th 2026 alongside the Balmoral Show where we proudly sponsored the HORSE FINDER Balmoral Star of the Future Performance Horse Championship Final. Horse Finders Bailey the Bay was a hit in the SPAR Main Arena on the Saturday in the mascot race! Horse Finders is proudly marketing the site through sponsorship at equestrian events across Northern Ireland Including; *Ballymena Show 30th May 2026 *Ballymoney Show 6th June 2026 *Armagh County Show 13th June 2026 *Antrim Show 25th July 2026
Northern Ireland Festival
Horse of the Year Show Working Hunter Qualifer Horse Finder Champion Newydd Lady Marmalade and Reserve Champion Leestone conbreaker
Balmoral Show
Horse Finder Balmoral Star of the Future Performance Horse Champion Ciara O Connor and Ashwood Rio, Reserve Champion Erin Mathieson and DG Dawn Chorus