About Horse Finder

Horse Finder was built to give the Northern Ireland equestrian marketplace a name and a place to call home. Every day, horses, ponies, tack and transport are bought and sold across Ireland and the UK. That marketplace already exists — Horse Finder simply provides a dedicated platform where it can live, be properly searched, and grow.

Northern Ireland’s Premier Equestrian Marketplace

How did it all begin?

Horse Finder began as an idea over 10 years ago. In 2016 we recognised the need for a dedicated platform to buy and sell horses locally, but it wasn't until years later - after endless scrolling through Facebook trying to find a 12hh beginner pony - that the idea became impossible to ignore.

With no clear trusted platform in place, we decided it was time to build one ourselves.

What is our mission?

Our mission is to raise the standard of horse sales in Northern Ireland, increasing visibility and value. Horse Finder, puts transparency, welfare, and the local equestrian community first.

Who is Horse Finder for?

Horse Finder is designed for the whole Northern Ireland equestrian community and those looking to buy and sell within it.

Our platform supports: Horses and ponies for sale in Northern Ireland, Equestrian tack and equipment, Horse trailers and transport A dedicated equestrian business and services directory

We connect buyers with breeders, trainers, riding schools, livery yards, transporters, vets and other trusted equestrian professionals making it easier to find reliable services in one place.

Wether you are searching for your first pony, selling quality equipment, upgrading transport, or promoting an equestrian business, Horse Finder offers a clearer, more focused alternative to social media and other general classifieds.

Marketing Horse Finder

Horse Finder is being launched through a phased, event led marketing strategy, focused on building trust, visibility and steady adoption within the Northern Ireland equestrian community. Confirmed attendance at the Balmoral Show in May for our official site launch as Sponsors of the “Star of the future”, Championship in the main arena. Our Sponsorship will continue to build the brand at equestrian events throughout NI, with NIF and HOYS on the planner!

Hoys

HOYS

Kjerstin Chissel, Limavady

Balmoral Show

Balmoral Show

Official Sponsors 2026

Northern Ireland Festival

Northern Ireland Festival

Holly Logan, Antrim